Aliens Among Us: The Disconnected Generation
“This generation is unlike any generation we have seen before. I could almost equate them with aliens, but that wouldn’t be fair. They will be owners of companies, they’ll be employing you, and they’ll definitely be making decisions that affect change for us all. Gen Z are hopeful. Creative. Equipped. Influenced. Influenceable.” Steven Robertson
The Subscription Workforce: How To Lead When Loyalty Is Optional
If Aliens Among Us helped you understand why Gen Z thinks and works differently, The Subscription Workforce shows you how to lead them — and every generation — in a world where loyalty is optional and engagement must be earned daily.
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Get your copy of Aliens Among Us: Ten Surprising Truths about Gen Z now.
In his book, Aliens Among Us: Ten Surprising Truths about Gen Z, The Disconnected Generation, Steven brings meaning to the data so that you can easily understand what has shaped Gen Z. The points below outline some of the highlights in the book. As Steve expands on them, he hopes that you will be inspired to take steps to lead and guide them well.
- The “Perfect Storm” is responsible for the “changing of an age.” Examine what this means for you as a business leader or a parent.
- Learn how the influencer economy is impacting this generation, your home and business.
- Reevaluate the legacy knowledge of prior generations.
- Discover what the curated stream is, and how it impacts all aspects of communication.
- Futureproof your business through a deeper understanding of social and digital media particularly as it pertains to Gen Z and Alpha Gen.
- Understand Gen Z differently and see how these “aliens” are already changing life as we know it.
This book is vital reading for any generation wanting to understand the ‘Aliens Among Us’. It strikes a wonderful balance between ‘informing’ and ‘challenging’ the reader, using data and research to prove theories, and real life experiences to encourage broader thinking and a more malleable approach. Spoiler alert: If you’re still hell bent on getting Gen to see things your way, it won’t work – and this outstanding book explains why. I love books that make me realize that I desperately needed to read them, and this one tops my list for 2022!
BUY IT – your aliens will thank you for it!
Julian Reeve, Speaker and Burnout Specialist, former Music Director of HAMILTON
Coming December 2025
The Subscription Workforce: How to Lead When Loyalty Is Optional
by Steven Robertson
Sequel to the best-selling Aliens Among Us: Ten Surprising Truths About Gen Z
From Understanding Gen Z to Leading Them
If Aliens Among Us helped you understand why Gen Z thinks and works differently, The Subscription Workforce shows you how to lead them — and every generation — in a world where loyalty is optional and engagement must be earned daily.
Backed by neuroscience, data, and real-world case studies, Steven Robertson turns awareness into action. This isn’t theory — it’s a hands-on blueprint for building teams that don’t just stay… they renew.
Inside the Book
- Adopt the Subscription Mindset — Lead like you’re offering a product people choose to renew.
- Master the Clarity Code© and STRIDE© — Transform scattered ideas into focused execution.
- Prevent Burnout with the Vision Vault© — protect your team’s creativity and energy.
- Measure Engagement Early with the Subscription Loyalty Index©.
- Lead Through Change with GPS Leadership (Guidance, Presence, Structure).
- Bridge Generations with mentorship systems like GREAT© and PATH©.
“You’re not hiring employees; you’re onboarding subscribers.”
— Steven Robertson
“In a subscription world, leadership isn’t a title—it’s a product. Renewal isn’t guaranteed. Gen Z isn’t waiting for you to catch up—they’re already unsubscribing from outdated systems.”
— Steven Robertson
Be The First To Know
Coming December 2025
Sign up to get notified a week before launch —
The first 20 signups will receive a free copy directly from Steven.
“If you’re still leading with yesterday’s playbook, your team is already quietly unsubscribing — and this transformative guide explains how to win them back. Robertson blends neuroscience, strategy, and real-life examples to build a workforce that renews itself. Inspiring and practical — my top leadership read for 2025.”
— Sarah Thompson, Leadership Coach & Gen Z Advocate, Founder of NextGen Leaders
